What is SEO and why do I need it?
SEO is one of the “disciplines” that has changed the most in recent years, Search Engine Optimization is the process of improving the visibility of a website through organic results of the different search engines.
Although there are thousands of factors in which a search engine is based to position a page one could say that there are two basic factors: authority and relevance
Authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor that a search engine takes into account is based on the user’s own experience. The more a content is shared, the more users have found it useful.
Relevance is the relationship a page has with a given search. This is not simply that a page contains the term sought a lot of times (at the beginning it was like that) , but instead a search engine is based on hundreds of on-site factors to determine this.
SEO can be divided into two groups:
On-site: On-site SEO worries about relevance. It ensures that the website is optimized so that the search engine understands the most important thing, which is the. Within the On-site SEO we would include keyword optimization, load time, user experience, code optimization and format of URLs.
Off-site: SEO off-site is the part of SEO work that focuses on external factors to the web page in which we are working on. The most important factors in off-site SEO are the number and quality of the links, presence in social networks, mentions in local media, brand authority and performance in search results, that is, the CTR our customers have.
Once we know what SEO is, we must differentiate between Black Hat SEO and White Hat SEO.
Black Hat SEO: Black hat is the attempt to improve the search engine positioning of a web page through techniques that contradict the guidelines of the search engine. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. Black hat can provide benefits in the short term, but it is generally a risky strategy, without continuity in the long term and that does not add value.
White Hat SEO: Consists of all those ethically correct actions that meet the guidelines of the search engines to position a web page and the search results. Since search engines give greater importance to the pages that best respond to a user’s search, White Hat understands the techniques that seek to make a search engine page more relevant by providing value to its users.
Why is SEO important?
The most important reason why SEO is necessary for your company is that it will make your website more useful for both users and search engines. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.