support ​, Author at Wethink https://wethinkmarketing.com/author/support/ website Wed, 09 Aug 2023 18:38:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.5 https://wethinkmarketing.com/wp-content/uploads/2018/06/cropped-Fav3-32x32.gif support ​, Author at Wethink https://wethinkmarketing.com/author/support/ 32 32 Top 5 Social Media Mistakes You Are Probably Making! https://wethinkmarketing.com/top-5-social-media-mistakes-you-are-probably-making/?utm_source=rss&utm_medium=rss&utm_campaign=top-5-social-media-mistakes-you-are-probably-making https://wethinkmarketing.com/top-5-social-media-mistakes-you-are-probably-making/#respond Wed, 09 Aug 2023 18:04:17 +0000 https://wethinkmarketing.com/?p=22925 Hey there! Social Media is not the same it was 10 years ago. With so many changes, happening so fast, is really hard to not make mistakes. Here are the top 5 slip-ups I’ve seen (and maybe made once or twice), and my friendly advice on how to steer clear of them. “Hello? Is Anyone […]

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Social Media Mistakes

Hey there! Social Media is not the same it was 10 years ago. With so many changes, happening so fast, is really hard to not make mistakes. Here are the top 5 slip-ups I’ve seen (and maybe made once or twice), and my friendly advice on how to steer clear of them.

“Hello? Is Anyone Home?” – Ignoring Engagement

 

What’s the deal?: Picture this: You walk into your favorite cafe and greet the barista, but they just…ignore you. Not cool, right? That’s how your followers feel when their comments and messages go unnoticed.

  • Pro tip: Remember, it’s called ‘social’ media for a reason. Engage with your audience, respond to their comments, join in on the jokes, and maybe even host a Q&A session. It’s all about the conversation!

“Buy This! And This! Oh, and This!” – Being Over-Promotional

What’s the deal?: We’ve all been there, scrolling through our feed when a brand just won’t stop trying to sell us something. It gets tiring and feels, well, spammy.

  • Pro tip: Think of your brand as that friend who always brings the best stories to dinner. Share engaging anecdotes, offer useful tips, or simply spread some good vibes. Sales will come when your audience trusts you.

“I Guess They Took a Vacation… Forever?” – Inconsistent Posting

What’s the deal?: Consistency is to social media what coffee is to mornings. Essential! If you post every day for a week and then vanish for a month, your audience is bound to get confused.

  • Pro tip: Grab a content calendar (there are tons of free ones online) and sketch out a plan. Maybe Mondays are for motivational quotes, Wednesdays for behind-the-scenes looks, and Fridays for fun polls. Find what works for you!

“Wait, What’s This Post About?” – Neglecting Visual Content

What’s the deal?: Visuals are the heartthrob of social media. If you’re posting a long chunk of text without any appealing visuals, chances are it’s getting scrolled past faster than you can say “Whoops!”

  • Pro tip: Invest in creating eye-catching visuals. Use tools like Canva or hire a graphic designer if budget allows. Remember, your visuals should tell a story even without the accompanying text.

“Look at Me, I’m Using #Every #Single #Hashtag!” – Using Irrelevant Hashtags

What’s the deal?: Hashtags can be a doorway to new audiences, but plastering a post with irrelevant ones feels like you’re trying too hard. Plus, it can appear spammy.

  • Pro tip: It’s all about quality over quantity. Research your hashtags, make them relevant, and maybe even create a fun brand-specific one. Your hashtag game should be strong, but also make sense.

Wrapping Up!

There you have it – five social media pitfalls and how to sidestep them gracefully. Remember, social media management is a blend of strategy and genuine human connection. Keep it real, stay consistent, and always be ready to learn and adapt.

Social Media is usually the starting point for many businesses. Click here to check our services, let us help you reach your goals.

Happy posting! 🚀

 

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Here are the best 4 ways to improve your website! https://wethinkmarketing.com/here-are-the-best-4-ways-to-improve-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=here-are-the-best-4-ways-to-improve-your-website https://wethinkmarketing.com/here-are-the-best-4-ways-to-improve-your-website/#respond Mon, 31 Jul 2023 15:53:01 +0000 https://wethinkmarketing.com/?p=22869 Is your website struggling to attract visitors? Don’t worry! This article is going to be your guide on how to improve your online presence and turn your website into a hotspot of customer interaction. Website Design: First Impressions Matter When visitors land on your site, the design is the first thing they notice.  Imagine walking […]

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Improve your website

Is your website struggling to attract visitors? Don’t worry! This article is going to be your guide on how to improve your online presence and turn your website into a hotspot of customer interaction.

Website Design: First Impressions Matter

When visitors land on your site, the design is the first thing they notice. 

Imagine walking into a store where everything is placed randomly, with no one to guide you. Chances are, you wouldn’t want to stay, let alone buy anything. 

The same principle applies to your website. Ensure that your site is designed to be easy to navigate, with a clear layout and intuitive menus.

Rise Above the Noise with SEO

In today’s crowded digital space, you need to leverage SEO to cut through the noise and be noticed. 

SEO is a powerful tool that allows your website to rank higher on search engine result pages. 

This can be achieved through:

  • Strategic keyword usage
  • Crafting high-quality content
  • Improving the user experience on your site.

Prioritize User Experience (UX)

Your website should be designed with your users in mind. After all, they’re the ones you’re trying to attract and retain. 

High-quality UX is about understanding and catering to your users’ needs.

You should:

  • Highlight popular products on the homepage
  • Minimizing load times
  • Add a contact form
  • Make it easy for users to navigate

Mobile is the Way Forward

The world is going mobile, and you need to keep up.

 Ensure your website is mobile-friendly, with responsive design elements that work across different devices. 

Regularly test your website on various devices to ensure it’s not just desktop-friendly, but smartphone and tablet-friendly too.

We’re Here to Help

All these changes may seem like a lot, but don’t panic! At WeThink Marketing, we’re dedicated to helping you achieve your online goals. Book a call with one of our website design experts!

Ready to improve your website? Click here to Schedule a Free Consultation Call!

Got a website design challenge you’re currently facing? We’d love to hear about it. Leave a comment below, and let’s figure out a solution together. Because at WeThink Marketing, we’re all about collaboration.



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The 3 Best Ways to Grow Your Business In Central Florida https://wethinkmarketing.com/3-ways-to-grow-your-business-in-central-florida/?utm_source=rss&utm_medium=rss&utm_campaign=3-ways-to-grow-your-business-in-central-florida https://wethinkmarketing.com/3-ways-to-grow-your-business-in-central-florida/#respond Fri, 14 Jul 2023 19:54:56 +0000 https://wethinkmarketing.com/?p=21556 Running a business in Tampa or Orlando? It’s like a rollercoaster at one of our theme parks. Ups, downs, and thrill at every turn. But don’t worry, here’s a guide on how to grow your businesss in central florida. Unleashing Your Brand’s Superpowers First, let’s tackle branding. Making your brand stand out from the rest […]

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Running a business in Tampa or Orlando? It’s like a rollercoaster at one of our theme parks. Ups, downs, and thrill at every turn. But don’t worry, here’s a guide on how to grow your businesss in central florida.

Unleashing Your Brand’s Superpowers

First, let’s tackle branding. Making your brand stand out from the rest can be as tricky as finding a parking spot at a Buccaneers game. But with the right strategies, you can make it happen:

  1. Unique Selling Point: What’s your secret sauce? Is it your product, service, or customer experience? Let’s highlight that.
  2. Know Your Audience: It’s all about them. What do they want? What do they need? By understanding your audience, you can create a brand message that sticks.
  3. Brand Consistency: Be the reliable friend who’s always there. Consistency builds trust, and trust builds customers.

With these tips, your brand will be more noticeable than a Florida sunrise!

Social Media: The Crowd Puller

Next, let’s conquer social media. Creating engaging content that reflects your brand can be a hurdle. But, jump right over it with these steps:

  1. Understanding Patterns: Use analytics to find out when your followers are most active and the type of content they love.
  2. Trend Spotting: Stay updated. New social media trends pop up as fast as Florida’s afternoon thunderstorms.
  3. Provide Value: Always add value. Whether it’s a laugh, a tip, or a story, make sure it’s something they’ll appreciate.

These strategies will have you gaining followers faster than a speedboat on Tampa Bay!

Website Design: The Digital Storefront

Lastly, let’s spruce up your website. A well-designed website is as inviting as a beach day in Clearwater. To make your site a place customers want to visit, focus on:

  1. User Experience: Just like a smooth ride on I-4, your website should be fast, easy to navigate, and mobile-friendly.
  2. Showcase Your Offerings: Make your products or services stand out. Make them as clear and inviting as the Florida sky.
  3. Call-to-Actions: Guide visitors to the next step, whether it’s making a purchase or signing up for your newsletter.

A well-optimized website will attract customers like tourists to our theme parks!

We get it, running a business is challenging. But breaking it down into branding, social media, and website design makes it more manageable. And remember, WeThink Marketing is here to help.

To guide you further, we’re giving away our free checklist, “Transform Your Online Presence: A Comprehensive Blueprint.” It’s packed with more strategies to help you elevate your brand, boost your social media, and optimize your website. 

CLICK HERE TO GET YOUR FREE ONLINE PRESENCE BLUEPRINT!

Let’s make your business as exciting and vibrant as Tampa and Orlando!

 
 

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UX UI | What to consider when creating User Experience https://wethinkmarketing.com/ux-ui-what-to-consider-when-creating-user-experience/?utm_source=rss&utm_medium=rss&utm_campaign=ux-ui-what-to-consider-when-creating-user-experience https://wethinkmarketing.com/ux-ui-what-to-consider-when-creating-user-experience/#respond Thu, 23 Jun 2022 22:06:19 +0000 https://wethinkmarketing.com/?p=7171 UX / UI  User Experience   One of the buzz-words of the last decade. It considers the elements that shape how easy it is for the user to accomplish their desired tasks. Through the years, UX has gone from being just another catchphrase to being one of the digital world’s most iconic products. This of course […]

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UX / UI  User Experience  

One of the buzz-words of the last decade. It considers the elements that shape how easy it is for the user to accomplish their desired tasks. Through the years, UX has gone from being just another catchphrase to being one of the digital world’s most iconic products. This of course is because of the increase in smartphone usage. 

App Development is one of the industries that has benefited the most from UX Design. As a result, UX design in Apps has changed many things in our lives from how we plan, pay, and even do chores. It is clear that it can truly make a difference in the product we choose when we’re talking digital. 

When creating a successful user experience we must consider:

UX  Short and Punchy, Less is More.

Users are constantly consuming content. But they’re also easily distracted. Since usability is the current focus of UX. This no longer means delivering a feature-heavy product but making the product leaner and amplifying its functionality. 

Cut through the clutter and define what exactly users need from the product. Reduce steps and make the tasks simpler to create a favorable experience. 

Headings and Subheadings

Since readers are most likely skimming your content, be generous with headings and subheadings. They break up your content and create transitions in the thought process, providing a flowing path for readers to follow. 

Ux Visual Break

Use support images to break up content and facilitate its on-screen consumption. This also helps to boost SEO with alt image tags. Keep in mind though, consistency in the images is key, this applies to sizing, branded color, and similar visuals. 

You can also create visual breaks with white spaces. By decluttering the page you give a clear and digestible message.

Navigation

A new user has no idea what your site’s about. What first impression do you want to give?

You should keep a navigation bar at the top, something subtle, and always give your users options to take the next step. Introduce a call-to-action like:

  • “Featured Products!”
  • Pop-up of Promotions 
  • Subscription email field

This way you send traffic throughout your site, making sure that the order of the traffic steps makes sense and that your CTAs are logical. 

The key is relevance.

Get Social!

Social share buttons are a must in your platform, providing credibility and giving users a quick share or contact outlet. It shows your company is an active part of the community.

Multi-platform integration

We’ve all gotten used to multiple screen sizes and compatibility across devices. In 2020, it is key for UX to form solutions for not only mobile, desktop and tablets but also voice-based interfaces, gaming consoles, car dashboards, interactive TVs, and many innovations yet to come. 

UX design as a team activity

User Experience works best when there is input from multiple sources, the “lone-wolf” designer era is gone. If they want to be able to create and envision enjoyable experiences for a wide range of users, UX producers will have to accommodate a broad framework of opinions and expertise in the process, which takes us to our last point.

Be Inclusive 

As the digital world surpasses geographic boundaries, a design must be inclusive and customized to suit the needs of every consumer group. Whether it be in the images or in different languages offered.  

These are some of the basic ideas of UX for both content writers and designers. Do you have any UX practices you think we should add to the list? Let us know!

For a free consultation on your UX/UI design contact us

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How Voice Search on Smart Speakers Has Impacted the Market https://wethinkmarketing.com/how-voice-search-on-smart-speakers-has-impacted-the-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-voice-search-on-smart-speakers-has-impacted-the-market https://wethinkmarketing.com/how-voice-search-on-smart-speakers-has-impacted-the-market/#respond Mon, 31 May 2021 07:39:28 +0000 https://wethinkmarketing.com/?p=4521 Smart speakers have quickly become a key segment for companies looking to tap into the voice search market. These devices make it simple for users to find the information they need, and with the update of Google Assistant, smart speakers are becoming more and more powerful. Users can get access to local businesses, learn about […]

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Smart speakers have quickly become a key segment for companies looking to tap into the voice search market. These devices make it simple for users to find the information they need, and with the update of Google Assistant, smart speakers are becoming more and more powerful. Users can get access to local businesses, learn about the weather, control their smart home and so much more with just their voice. Smart speakers have also impacted the market in several ways. Smart speaker usage has increased rapidly since their launch in 2015. In fact, as of Q1 2018, roughly 21% of U.S homes own at least one high-quality smart speaker device. Together with Amazon Echo and Google Home they have become an essential part of our lives – especially when you consider how many different uses they’ve had since launch day! Let’s take a look at some impactful trends that smart speakers have created…

Smart Speakers Have Increased Popularity of Voice Search

Voice search has been a significant trend throughout the life of smart speakers, but it really took off when these devices were introduced. In the early days of smart speakers, the feature of voice search was present but was considered to be less natural than text-based search. However, as more people started using these devices and began to rely on them more, they became more comfortable with accessing information through voice. This resulted in a surge in voice search and a direct correlation between smart speaker usage and the popularity of this feature. As people became more comfortable with using smart speakers for voice search, they also started to discover other, more intimate ways to interact with them – like by using the device’s microphone to trigger virtual assistants. This led to another major trend – the rise of virtual assistants as a popular, cross-platform technology. People started to incorporate virtual assistants like Google Assistant and Alexa into their daily lives, using them to track their schedules, find information and control other devices in their homes. This also led to another trend – virtual assistants becoming an important way to interact with smart speakers.

Smart Speaker Usage Has Increased Cross-Platform Compatibility

One major impact of smart speakers was the increase in cross-platform compatibility. The ability to connect speakers from different brands and manufacturers allowed people to expand their smart speaker ecosystem and connect with devices that were beyond the initial offerings from their favorite brands. Thus, smart speakers not only increased popularity for voice search, but also enabled users to explore new voice technologies and brands. This enabled other brands to enter the market and compete for users’ attention, which resulted in a more competitive market.

Smart Speakers Have Created New Ways to Find Information

As people started to incorporate smart speakers into their everyday lives, they began to discover new ways to use them. For example, smart speakers were quick to become a tool for virtual socializing. This allowed users to stay connected with friends and family using the device – such as by checking if they were online, initiating video chats and so much more. Since users don’t need to open a separate app to use these functions, there’s no need to interrupt what they’re doing when they want to stay connected. Smart speakers also gave rise to new ways to find information. For example, people began to incorporate smart speakers into their daily commute, using them to discover information about the area they were in or to find local businesses. This also led to another major trend – smart speakers becoming an essential part of the home security market. Consumers are able to use their smart speakers to find out if there’s an intruder in their house, identify their location and create a security alarm.

Smart Speakers Helped Create the Market for Video Interfaces

One impactful trend that smart speakers have created is the rise in demand for video interfaces. As people began to incorporate smart speakers into their daily lives, they started to notice that they were even more effective when used alongside virtual assistants like Google Assistant or Alexa. This led to the creation of a new market – the creation of custom virtual assistants that provide specific, customized functions. This was especially important for smart speakers, which do not provide a large amount of functionality on their own. With the potential for voice assistants to help people navigate the world and access information, the market for customized assistants grew quickly.

Smart Speakers Have Spawned Other Voice Technology Products

Voice interfaces have become an essential technology for smart speakers, and have also inspired a host of other products. For example, smart speakers have led to a rise in demand for home security systems. Consumers are able to use their smart speakers to identify when an intruder is in their house and create a security alarm. Together with smart speaker usage, people are also able to enjoy improved sound quality with the addition of smart speakers to their home entertainment systems. This helps to improve the sound quality of everything from music to TV shows, which is especially important for people who use their smart speakers to listen to audio while they’re at home.

Conclusion

Voice interfaces have become an essential technology for smart speakers, and have been particularly impactful for smart speakers that don’t provide their own large amount of functionality. This has led to the creation of custom voice assistants that give specific, customized functions, which has grown the market for home security systems, and has led to an improvement in sound quality for home systems.

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UX UI | What to consider when creating User Experience https://wethinkmarketing.com/user-experience-ux-ui/?utm_source=rss&utm_medium=rss&utm_campaign=user-experience-ux-ui https://wethinkmarketing.com/user-experience-ux-ui/#respond Wed, 13 Jan 2021 19:12:53 +0000 https://wethinkmarketing.com/?p=4146 UX / UI  User Experience   One of the buzz-words of the last decade. It considers the elements that shape how easy it is for the user to accomplish their desired tasks. Through the years, UX has gone from being just another catchphrase to being one of the digital world’s most iconic products. This of course […]

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UX / UI  User Experience  

One of the buzz-words of the last decade. It considers the elements that shape how easy it is for the user to accomplish their desired tasks. Through the years, UX has gone from being just another catchphrase to being one of the digital world’s most iconic products. This of course is because of the increase in smartphone usage. 

App Development is one of the industries that has benefited the most from UX Design. As a result, UX design in Apps has changed many things in our lives from how we plan, pay, and even do chores. It is clear that it can truly make a difference in the product we choose when we’re talking digital. 

When creating a successful user experience we must consider:

UX  Short and Punchy, Less is More.

Users are constantly consuming content. But they’re also easily distracted. Since usability is the current focus of UX. This no longer means delivering a feature-heavy product but making the product leaner and amplifying its functionality. 

Cut through the clutter and define what exactly users need from the product. Reduce steps and make the tasks simpler to create a favorable experience. 

Headings and Subheadings

Since readers are most likely skimming your content, be generous with headings and subheadings. They break up your content and create transitions in the thought process, providing a flowing path for readers to follow. 

Ux Visual Break

Use support images to break up content and facilitate its on-screen consumption. This also helps to boost SEO with alt image tags. Keep in mind though, consistency in the images is key, this applies to sizing, branded color, and similar visuals. 

You can also create visual breaks with white spaces. By decluttering the page you give a clear and digestible message.

Navigation

A new user has no idea what your site’s about. What first impression do you want to give?

You should keep a navigation bar at the top, something subtle, and always give your users options to take the next step. Introduce a call-to-action like:

  • “Featured Products!”
  • Pop-up of Promotions 
  • Subscription email field

This way you send traffic throughout your site, making sure that the order of the traffic steps makes sense and that your CTAs are logical. 

The key is relevance.

Get Social!

Social share buttons are a must in your platform, providing credibility and giving users a quick share or contact outlet. It shows your company is an active part of the community.

Multi-platform integration

We’ve all gotten used to multiple screen sizes and compatibility across devices. In 2020, it is key for UX to form solutions for not only mobile, desktop and tablets but also voice-based interfaces, gaming consoles, car dashboards, interactive TVs, and many innovations yet to come. 

UX design as a team activity

User Experience works best when there is input from multiple sources, the “lone-wolf” designer era is gone. If they want to be able to create and envision enjoyable experiences for a wide range of users, UX producers will have to accommodate a broad framework of opinions and expertise in the process, which takes us to our last point.

Be Inclusive 

As the digital world surpasses geographic boundaries, a design must be inclusive and customized to suit the needs of every consumer group. Whether it be in the images or in different languages offered.  

These are some of the basic ideas of UX for both content writers and designers. Do you have any UX practices you think we should add to the list? Let us know!

For a free consultation on your UX/UI design contact us

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Work in times of Pandemic https://wethinkmarketing.com/work-in-times-of-pandemic/?utm_source=rss&utm_medium=rss&utm_campaign=work-in-times-of-pandemic https://wethinkmarketing.com/work-in-times-of-pandemic/#respond Wed, 08 Apr 2020 22:32:19 +0000 https://wethinkmarketing.com/?p=3447 Hi everyone, in the middle of all this craziness I am trying to find some peace and sanity. There’s so much information going on, so many opinions, so many alerts and threats that are making my head spin! At the beginning it took me a little while to get adjusted to this “new normal” and […]

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Hi everyone, in the middle of all this craziness I am trying to find some peace and sanity. There’s so much information going on, so many opinions, so many alerts and threats that are making my head spin! At the beginning it took me a little while to get adjusted to this “new normal” and I had to find a new balance where I was able to pay attention to my two teenagers and my baby and at the same time, my company and my employees, (forgot my husband too! 😊. )

I found some tips to help me be productive and stay positive; I hope it might help you as much as it did help me.

Productivity. Understand that your day is not going to be as productive as it used to for several reasons, now you have to take care of your new home dynamic. For those like me, who were used to working in an office environment, working from home adds a ton of distractions so I know that even though I make my task list every morning, sometimes I am not going to be able to get through even half of them because I have to take care of other things. That is ok.

Re-pace. The good news is the following: remember that everyone is working on a new pace, a much slower pace. It is expected that you’re not going to give the same results and you just have to go with the flow and remember, everyone is on the same slow boat.

Dress-Code. Besides the fact that everybody tells you that you need to dress up every morning, which I do ( I put on a little bit of makeup so I don’t look like a Halloween horror movie, Zoom does not help the situation), it is important to treat every weekday not like a Saturday. I am trying to embrace this situation and I showed up via Zoom on my PJs in front of a couple of Investors 😊! It’s cool to show your relaxed side, you are at home!

 Reconnect. I’ve been doing a lot of consulting sessions these past weeks. People are starting to explore ideas they had in the back of their minds that in the past were crazy ideas but now is not that insane anymore. This is an opportunity to reconnect with old customers, potential customers from a more humble angle. We are all living this non-sense (although every day makes more sense) so it is your chance to ask how are they doing. Be sympathetic and reconnect with them during this crisis because they will remember you in the good times.

Work Housekeeping. The past couple of days I’ve been doing a lot of housekeeping. I’ve been working on the company’s SEO, fixing all of those little things from the website that we never had time to do, updating portfolios, and adding new stuff that I know it is definitely going to improve my accessibility people, new people. I also changed the content of the website and social media, making it more sympathetic with what is happening in our world. Instead of focusing on selling, creating leads, maximizing your profits which seems impossible right now, I changed the content into a more realistic overview because times have changed and we need to adapt and rethink how we are working and how we are going to connect with people from now on.

Background. Zoom, Hangouts, Skype, Facetime became the new normal, right? So, make it fun. My Favorite one is Zoom because I can change the background. I have traveled the world the past 2 weeks from beaches, to the Everest, to el Amazonas, I even have one background for happy hour!. Play with it, it is fun and it breaks the monotony of a virtual meeting. One friend mentioned that she got one of those coloring books because it helps her concentrate. Anything to keep us going!

I hope this helped you or at least entertained you. I am not a writer but I definitely will have some learnings to share and some stories to tell after this crazy pandemic passes.

Stay safe at home,

Nicole Minionis

CMO – Hive Innovation ventures, Marketing Director – Wethink Marketing, cool mom, frustrated musician, passionate about love and connections.

 

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Social Media New Tendencies https://wethinkmarketing.com/social-media-new-tendencies/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-new-tendencies https://wethinkmarketing.com/social-media-new-tendencies/#respond Tue, 30 Jul 2019 16:14:37 +0000 https://wethinkmarketing.com/?p=2039 In a few months the year 2019 will end, so we are taking this opportunity to take a look back at what happened and make informed predictions of the months to come, based on 2019’s algorithm changes. 2020 is poised for social media networks to regain the trust of their users. That year is also […]

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In a few months the year 2019 will end, so we are taking this opportunity to take a look back at what happened and make informed predictions of the months to come, based on 2019’s algorithm changes.

2020 is poised for social media networks to regain the trust of their users.

That year is also very good for more special brand positioning campaigns. A direct result of more advertisers on social media platforms is higher advertising costs, which is why we should expect to see more money invested in paid campaigns and more growth in the influencer marketing sectors.

Let’s check some trends that will continue to grow.

1. Private groups and accounts

Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.

Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. They’ve been used not only to get quick feedback about products but also as an additional engagement tool.

Some influencer accounts have turned to creating private Instagram accounts to avoid the Instagram algorithm. Brands also followed suit by creating private alternative accounts to drive up interest. In an article in the Atlantic, Sonny, who runs several meme accounts on Instagram, said he flipped four of his accounts to private. The return has been tremendous, noting that the “growth on those accounts has far outpaced anything he’s been able to get from making it on Instagram Explore.”

With the Close Friends feature in Instagram Stories, brands can choose to create a more “insider look” feature for their accounts. New Stories features will likely include more friend groups, similar to Facebook’s own Friend Lists.

This is the year to take advantage of this through private groups and accounts.

2. Conversational commerce

2017 and 2018 were hot years for the chatbot. 

Of 1,000 trending B2B companies 0.5% have a chatbot, but because the technology is still so new and companies have been slow to adopt it, personal communication is still valued by consumers. As chatbots develop to go beyond simple prompts and adopt customer interactions in a more natural way, they might have the advantage in the current market.

So whether you’re getting a new chatbot set up for your brand or expanding a current one’s capabilities, jump in on personalized commerce the old-fashioned way: remembering your customers’ preferences and history. The conversational commerce trend means that consumers want that personalized interaction with brands. Take the time to interact with them without the selling propositions.

On Twitter or Facebook Messenger, this could mean something as little as remembering that they’ve purchased a shower curtain from you before and you following up on the purchase.  These notes can be easily maintained in Sprout.

Chatbots provide the ability to respond to customers’ most frequently asked questions in a very timely manner at any time of day. 

3. New social media networks

Facebook has had a long reign at the top of the social media charts but some users have quit Facebook altogether, which leaves marketers wondering what’s next for social media. It is the perfect time for a new network to be built with transparent data practice usage and their customers in mind. It’s best to keep an eye out for new channels in case one of them could be useful for your brand. WeThink’s recommendation is to reserve your brand handles on emerging social networks just in case a network becomes big in the future.

4. Stories 

Snapchat’s features of a disappearing post infiltrated almost every major network, sometimes more than once. Instagram Stories received major updates in 2010 with AR filters and interactive stickers. Facebook added Stories to personal accounts, Pages, Messenger and Groups. Both WhatsApp and YouTube also invested in Story-like features.

As of May 2018, Stories across four platforms were approaching one billion uses every day. These snapshots have evolved from basic, behind-the-scenes features to branded storytelling snippets. Integration with shopping features will only increase in 2019 to appeal to brands.

There’s no sign of Stories stopping its rise, so it’s best to start incorporating it into your strategy if it isn’t there already. 

5. Employees as influencers

Influencer marketing has become so bloated an industry that accounts are faking their partnerships so they can become actual influencers. More time and money will be spent on influencer marketing in the remaining months of 2019, but not in the way you think. A chunk of it will go into deeply researching accounts and double checking that the brand partnerships they’ve posted are actually real.

Because of this, employee advocacy will rise up as the next level of influence. Encouraging your employees to talk about your brand will help brand awareness even more. 

Get ahead of this trend by examining your own internal communications and amplification procedures. What can you do better to allow for a more seamless employee sharing experience on social media?

It’s fun to take a guess at what the next year will bring for social media. The remaining months of 2019 will only bring more new, interesting features that we hope will drive the social conversation forward for brands. The trust relationship between brands and consumers will be rebuilt through private groups, transparency reports and employees as influencers.

 

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SEO https://wethinkmarketing.com/what-is-seo-and-why-do-i-need-it/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-seo-and-why-do-i-need-it https://wethinkmarketing.com/what-is-seo-and-why-do-i-need-it/#respond Tue, 30 Jul 2019 16:10:33 +0000 https://wethinkmarketing.com/?p=2035 What is SEO and why do I need it?   SEO is one of the “disciplines” that has changed the most in recent years, Search Engine Optimization is the process of improving the visibility of a website through organic results of the different search engines.    Although there are thousands of factors in which a […]

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What is SEO and why do I need it?

 

SEO is one of the “disciplines” that has changed the most in recent years, Search Engine Optimization is the process of improving the visibility of a website through organic results of the different search engines. 

 

Although there are thousands of factors in which a search engine is based to position a page one could say that there are two basic factors: authority and relevance

 

Authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor that a search engine takes into account is based on the user’s own experience. The more a content is shared, the more users have found it useful.

 

Relevance is the relationship a page has with a given search. This is not simply that a page contains the term sought a lot of times (at the beginning it was like that) , but instead a search engine is based on hundreds of on-site factors to determine this.

 

SEO can be divided into two groups:

 

On-site: On-site SEO worries about relevance. It ensures that the website is optimized so that the search engine understands the most important thing, which is the. Within the On-site SEO we would include keyword optimization, load time, user experience, code optimization and format of URLs.

Off-site: SEO off-site is the part of SEO work that focuses on external factors to the web page in which we are working on. The most important factors in off-site SEO are the number and quality of the links, presence in social networks, mentions in local media, brand authority and performance in search results, that is, the CTR our customers have. 

 

Once we know what SEO is, we must differentiate between Black Hat SEO and White Hat SEO.

 

Black Hat SEO: Black hat is the attempt to improve the search engine positioning of a web page through techniques that contradict the guidelines of the search engine. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. Black hat can provide benefits in the short term, but it is generally a risky strategy, without continuity in the long term and that does not add value.

White Hat SEO: Consists of all those ethically correct actions that meet the guidelines of the search engines to position a web page and the search results. Since search engines give greater importance to the pages that best respond to a user’s search, White Hat understands the techniques that seek to make a search engine page more relevant by providing value to its users.

 

Why is SEO important?

The most important reason why SEO is necessary for your company is that it will make your website more useful for both users and search engines. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.

 

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Latest Tech in WebSites https://wethinkmarketing.com/web-technologies-to-know/?utm_source=rss&utm_medium=rss&utm_campaign=web-technologies-to-know https://wethinkmarketing.com/web-technologies-to-know/#respond Tue, 30 Jul 2019 16:03:04 +0000 https://wethinkmarketing.com/?p=2027 Web Technologies to Know. Las tecnologías web son los lenguajes de marcado y los paquetes multimedia que usan las computadoras para comunicarse y viene con un conjunto de reglas y técnicas que todo desarrollador de sitios web debe conocer.    Existen tecnologías web que lo ayudarán a lograr lo que desea que su sitio web […]

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Web Technologies to Know.

Las tecnologías web son los lenguajes de marcado y los paquetes multimedia que usan las computadoras para comunicarse y viene con un conjunto de reglas y técnicas que todo desarrollador de sitios web debe conocer. 

 

Existen tecnologías web que lo ayudarán a lograr lo que desea que su sitio web se vea y funcione y hemos hecho una lista de nuevas tecnologías en el mercado de desarrollo web para ayudarlo.

Angular

Angular es una de las últimas tecnologías web diseñada específicamente para desarrollar aplicaciones web dinámicas. Con este marco, puede crear fácilmente aplicaciones basadas en front-end sin necesidad de usar otros marcos o complementos. Las características incluyen plantillas bien hechas, arquitectura MVC, generación de código, división de código, etc. Todas las expresiones son como fragmentos de código que se incluyen llaves y no use ningún bucle o declaración condicional.

Ruby on Rails

Ruby on Rails es una tecnología de sitio web del lado del servidor que hace que el desarrollo de aplicaciones sea mucho más fácil y rápido. Lo que realmente distingue a este marco es la reutilización del código, así como algunas otras características interesantes que lo ayudarán a hacer el trabajo en poco tiempo.

YII

Yii es un marco de desarrollo de aplicaciones web de código abierto construido en PHP5. Tiene un rendimiento optimizado y viene con una serie de excelentes herramientas para depurar y probar aplicaciones. Otra ventaja es que es bastante simple y fácil de usar.

Meteor JS

Meteor JS está escrito en Node.js y le permite crear aplicaciones web en tiempo real para diferentes plataformas. El marco para crear sitios web simples para uso personal realmente se destaca con Meteor JS. Este es un marco web JavaScript isomorfo de código abierto que también significa que el tiempo de carga de la página web es significativamente más corto. La pila de JavaScript también permite obtener los mismos resultados con menos líneas de código de lo habitual.

Express.js

Desarrollado en Node.js, Express.js es una red de desarrollo de aplicaciones web que es ideal para aquellos que necesitan desarrollar aplicaciones y API lo más rápido posible. Se proporcionan muchas funciones excelentes con la ayuda de complementos.

Zend

Zend es un marco de código abierto basado en PHP, enfocado en construir aplicaciones y servicios web más seguros y confiables.

Django

Django es uno de los frameworks más populares escritos en Python y sigue la arquitectura MVC. Hace que el proceso de desarrollo de la aplicación sea mucho más fácil gracias a su simplicidad. Consulte los marcos de Python más populares.

Laravel

Laravel es un marco de desarrollo PHP ideal para sitios web pequeños. Viene con una serie de características útiles que incluyen el soporte MVC, bibliotecas orientadas a objetos, Artisan, técnica de autorización, migración de bases de datos, etc. Es uno de nuestros marcos PHP favoritos.

 

Las tecnologías web se mejoran y actualizan todo el tiempo y cada equipo de desarrollo web debería aprovecharlas siempre que sea posible. Las nuevas tecnologías web cambian todo el proceso de desarrollo web y a veces puede ser difícil entenderlas todas de la manera correcta. Afortunadamente, en WeThink Marketing, podemos hacerlo en poco tiempo.

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